Climate communication and climate knowledge
No more climate protection confusion: our climate knowledge turns complex topics into understandable practice - in blogs, webinars and guides that actually help
Hardly any other phenomenon has such a far-reaching influence on our lives and actions as climate change. Companies are faced with the challenge of not only acting, but also talking about it. Climate communication and sound climate knowledge are the tools to make this clear both internally and externally: We know what we are doing and we are doing it for a good reason. At natureOffice, we bring the two together - we help companies to become climate-neutral and ensure that these achievements are communicated in a visible, understandable and credible way.
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Climate communication - a key factor in the fight against climate change
Climate communication means conveying information about climate change, climate protection and climate neutrality in such a way that it is understandable, relevant and motivating. It ranges from sober CO₂ data to emotional stories and clear instructions for action.
In the fight against climate change, climate communication is more than just a marketing tool: It is both a bridge and an amplifier. Because even the best sustainability strategy is only effective if it is understood - by employees, customers, partners and the public. Used correctly, it can create awareness, trigger commitment and accelerate action.
The media play a central role: they translate scientific findings into news, reports, features or social media posts. Some formats focus on facts and data, others on emotional images such as the changing aurora borealis, withered landscapes or stories about regional climate protection projects. The decisive factor is how this content is presented: fact-based, solution-oriented and without alarmism, which tends to paralyze rather than motivate.
Political climate communication moves between education and agenda setting. It provides information about laws, international agreements such as the ParisPolitical climate communication moves between education and agenda setting. It provides information about laws, international agreements such as the Paris Climate Agreement or initiatives such as the Science Based Targets. At the same time, it often becomes part of the political discourse - and therefore also vulnerable. This makes it all the more important for political messages to be clear, comprehensible and scientifically sound.
At natureOffice, we use climate communication not only to advise companies, but also to provide them with tools. We develop clear messages, design reports and presentations and show how complex topics such as carbon footprints or climate risk analyses can be presented in a simple and understandable way. Our online software for carbon foot print assessments makes it easy to measure your own footprint - and to communicate the results convincingly. This turns numbers into a story that works.
Facts and figures on climate change
The most important scientific facts about climate change are clear - and every company should be aware of them:
- The average global temperature has risen by around 1.2 °C since the beginning of industrialization.
- Fossil fuels are the main driver of emissions - coal, oil and gas are responsible for around 75% of global greenhouse gases.
- Sea levels are rising by around 3.3 mm a year, with direct consequences for coastal regions.
- Extreme weather events such as droughts, heavy rainfall and heatwaves are increasing in frequency and intensity.
- Natural solutions such as reforestation or the expansion of protection zones for seagrass areas bind carbon dioxide and protect biodiversity at the same time.
You can find more interesting facts, figures and background information on our blog on sustainability, climate and CO₂.
Fact check against conspiracy myths
- "Climate change is just a natural cycle."
Wrong: The current rate of warming cannot be explained without human influence. - "CO₂ is only a small part of the atmosphere - it can't make that much of a difference."
But it does: even small changes in concentration have a massive impact on the climate. - "There is no consensus in climate research."
Wrong: over 97% of scientific studies confirm man-made climate change.
Measures to combat global warming
The toolbox is diverse:
- Energy transition: Expansion of renewable energies, increased efficiency through innovative technologies.
- CO₂ reduction in companies: Process optimization, sustainable supply chains.
- CO₂ offsetting: investments in climate protection projects for reforestation via CO₂ compensation.
- Nature-based solutions: Renaturation of moors, expansion of seagrass protection zones.
We provide you with even more details and practical recommendations for climate management in your company in our webinars on climate protection, sustainability, CO₂ balancing, reduction and offsetting.
FAQs: Frequently asked questions
Climate communication describes the targeted communication of information on climate change and climate protection. It can be scientific, political, journalistic or entrepreneurial - the important thing is that it remains understandable, correct and action-oriented.
From scientists to NGOs, media, politics and businesses - everyone contributes to climate communication. It is crucial that every voice makes its contribution to sharing climate knowledge and promoting solutions.
It is intended to create awareness, impart climate knowledge and motivate people to take action to curb climate change. In the corporate context, this means getting employees, customers and partners on board.
In short: greenhouse gases such as CO₂ intensify the natural greenhouse effect, keeping more heat in the atmosphere. This leads to rising temperatures, changing weather patterns and ecological risks.
In the fight against climate change, states, companies and NGOs are resorting to a diverse range of measures. These include the reduction of greenhouse gases, the promotion of renewable energies, the improvement of energy efficiency through innovative technologies, adaptation to the consequences of climate change and far-reaching awareness-raising through targeted climate communication.