From Offsetting to Contribution:
The New Standard for Legally Secure Claims
A paradigm shift is taking place in modern sustainability communication: away from vague neutrality promises toward transparent Contribution Claims. natureOffice helps you align your climate strategy with the strict requirements of the Green Claims Directive and the Empowerment Directive. Instead of merely "offsetting" emissions mathematically, the contribution model allows you to fund global decarbonization through high-quality projects without making a "net-zero" claim for the product itself.
This approach follows the principles of Beyond Value Chain Mitigation (BVCM), as recommended by the SBTi and VCMI (Voluntary Carbon Markets Integrity Initiative). Your communication becomes honest and clear: "We invest in climate action" instead of "We are neutral." By using high-integrity credits certified by the Gold Standard, you ensure that your commitment delivers measurable contributions to the SDGs and biodiversity. With the natureOffice contribution model, you minimize greenwashing risks, enhance your credibility, and meet the transparency requirements of tomorrow, today.