LEGAL
ON THIS PAGE
01 · Data protection at a glance
02 · Hosting
03 · General notes and mandatory information
04 · Data collection on this website
05 · Social media
06 · Analysis tools and advertising
07 · Newsletter
08 · Plug-ins and tools
09 · Further processing of data
Questions about data protection?
datenschutz@natureoffice.com
1. Data Protection at a Glance
General Information
The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data refers to all data with which you can be personally identified. Detailed information on the subject of data protection can be found in our privacy policy set out below this text.
Data Collection on This Website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the section "Information regarding the Data Controller" in this privacy policy.
How do we collect your data?
On the one hand, your data is collected when you provide it to us. This could, for example, be data that you enter into a contact form.
Other data is collected automatically or with your consent when visiting the website by our IT systems. These are primarily technical data (e.g. internet browser, operating system or the time of the page access). This data is collected automatically as soon as you enter this website.
What do we use your data for?
Part of the data is collected to ensure error-free provision of the website. Other data may be used to analyse your user behaviour. Where contracts can be concluded or initiated via the website, the transmitted data is also processed for contractual offers, orders, or other order requests.
What rights do you have regarding your data?
You have the right to receive information free of charge at any time about the origin, recipient, and purpose of your stored personal data. You also have a right to request the rectification or erasure of this data. If you have granted consent to data processing, you can revoke this consent at any time for the future. Furthermore, you have the right to request the restriction of the processing of your personal data under certain circumstances. In addition, you have the right to lodge a complaint with the competent supervisory authority.
You can contact us at any time regarding this and any further questions on the subject of data protection.
Analysis Tools and Third-Party Tools
When visiting this website, your surfing behaviour may be statistically evaluated. This occurs primarily using so-called analysis programs.
Detailed information about these analysis programs can be found in the following privacy policy.
2. Hosting
We host the content of our website with the following providers:
Hetzner
The provider is Hetzner Online GmbH, Industriestr. 25, 91710 Gunzenhausen, Germany (hereinafter Hetzner).
For details, please refer to Hetzner's privacy policy:
https://www.hetzner.com/de/legal/privacy-policy/ .
The use of Hetzner is based on Art. 6(1)(f) GDPR. We have a legitimate interest in the most reliable presentation of our website possible. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's terminal equipment (e.g. device fingerprinting) within the meaning of the TDDDG. The consent can be revoked at any time.
Data Processing Agreement
We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that this provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
Website Management and Hosting
This website is managed, administered, and further developed by natureOffice GmbH. The personal data collected on this website is stored on the servers of the company Hetzner Online GmbH (hosting provider). This may include, in particular, IP addresses, contact requests, meta and communication data, contract data, contact details, names, website access logs, and other data generated via a website. External hosting is carried out for the purpose of contract fulfilment with our potential and existing customers (Art. 6(1)(b) GDPR) and in the interest of a secure, fast, and efficient provision of our online offer by a professional provider (Art. 6(1)(f) GDPR).
Data Processing Agreement
We have concluded a data processing agreement (DPA) with the commissioned agency. This is a contract required by data protection law, which ensures that it processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
3. General Information and Mandatory Information
Data Protection
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations as well as this privacy policy.
When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.
We point out that data transmission over the Internet (e.g. when communicating by email) may have security vulnerabilities. Complete protection of data against access by third parties is not possible.
Information regarding the Data Controller
The data controller responsible for data processing on this website is:
natureOffice GmbH
Steubenhof 1 65207 Wiesbaden Tel +49 69 173 20 20 0 Fax +49 69 173 20 20 99
Email: info(at)natureoffice.com
www.natureoffice.com (http://www.natureoffice.com/)
Enquiries about data protection: datenschutz@natureoffice.com
Telephone: +49 69 173 20 20 0
The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data (e.g. names, email addresses, etc.).
Storage Duration
Unless a more specific storage period has been stated within this privacy policy, your personal data will remain with us until the purpose for data processing ceases to apply. If you assert a justified request for erasure or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, erasure occurs after these reasons cease to apply.
General Notes on the Legal Bases for Data Processing on this Website
If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, insofar as special categories of data according to Art. 9(1) GDPR are processed. In the case of explicit consent to the transfer of personal data to third countries, data processing is also based on Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or to the access to information in your end device (e.g. via device fingerprinting), the data processing is additionally based on Section 25(1) TDDDG. Consent can be revoked at any time. If your data is required for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR. Furthermore, we process your data if it is necessary for the compliance with a legal obligation on the basis of Art. 6(1)(c) GDPR. Data processing may also be carried out on the basis of our legitimate interest pursuant to Art. 6(1)(f) GDPR. The following paragraphs of this privacy policy provide information on the legal bases applicable in each individual case.
Data Protection Officer
We have appointed a Data Protection Officer.
Fabian Fromm Projekt 29 GmbH & Co. KG Ostengasse 14 93047 Regensburg
Telephone: 09 41 – 29 86 93-0
Email: anfrage@projekt29.de (mailto:anfrage@projekt29.de)
Recipients of Personal Data
As part of our business activities, we work with various external bodies. This also partly requires the transfer of personal data to these external bodies. We only pass on personal data to external bodies if this is necessary within the framework of fulfilling a contract, if we are legally obliged to do so (e.g. disclosure of data to tax authorities), if we have a legitimate interest pursuant to Art. 6(1)(f) GDPR in the transfer, or if another legal basis permits the transfer of data. When using processors, we only pass on our customers' personal data on the basis of a valid data processing agreement. In the case of joint processing, a joint controllership agreement is concluded.
Revocation of Your Consent to Data Processing
Many data processing operations are only possible with your express consent. You can revoke consent you have already granted at any time. The lawfulness of the data processing carried out prior to the revocation remains unaffected by the revocation.
Right to Object to Data Collection in Special Cases and to Direct Marketing (Art. 21 GDPR)
IF DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR CONCERNED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENCE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).
IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ART. 21(2) GDPR).
Right to Lodge a Complaint with the Competent Supervisory Authority
In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place of the alleged infringement. The right to lodge a complaint is without prejudice to other administrative or judicial remedies.
Right to Data Portability
You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done to the extent that it is technically feasible.
Information, Rectification and Erasure
Within the framework of the applicable statutory provisions, you have the right at any time to free information about your stored personal data, its origin and recipients, and the purpose of the data processing and, if applicable, a right to rectification or erasure of this data. For this purpose, as well as for further questions on the subject of personal data, you can contact us at any time.
Right to Restriction of Processing
You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restriction of processing exists in the following cases:
If you contest the accuracy of your personal data stored with us, we usually need time to verify this. For the duration of the audit, you have the right to demand the restriction of the processing of your personal data. If the processing of your personal data occurred/occurs unlawfully, you can request the restriction of data processing instead of erasure.
If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of erasure. If you have lodged an objection pursuant to Art. 21(1) GDPR, a balancing of your interests and ours must be carried out. As long as it is not yet clear whose interests prevail, you have the right to demand the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, this data—apart from its storage—may only be processed with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.
SSL or TLS Encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us as the site operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot
be read by third parties.
Objection to Promotional Emails
We hereby object to the use of contact data published within the scope of the legal notice obligation for sending unsolicited advertising and information materials. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of promotional information, such as spam emails.
4. Data Collection on This Website
Cookies
Our internet pages use so-called "cookies". Cookies are small data packages and do not cause any damage to your end device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your end device until you delete them yourself or an automatic deletion is carried out by your web browser.
Cookies can originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g. cookies for processing payment services).
Cookies have various functions. Numerous cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies may be used to evaluate user behaviour or for advertising purposes.
Cookies required to carry out the electronic communication process, to provide certain functions you requested (e.g. for the shopping cart function), or to optimise the website (e.g. cookies for measuring the web audience) (necessary cookies) are stored on the basis of Art. 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimised provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6(1)(a) GDPR and Section 25(1) TDDDG); consent may be revoked at any time.
You can configure your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for specific cases or in general, and activate the automatic deletion of cookies when closing the browser. Deactivating cookies may restrict the functionality of this website.
You can find out which cookies and services are used on this website in this privacy policy.
Consent with Usercentrics
This website uses the consent technology of Usercentrics to obtain your consent to the storage of certain cookies on your end device or to the use of certain technologies and to document this in accordance with data protection regulations. The provider of this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, website:
https://usercentrics.com/de/ (hereinafter "Usercentrics").
When you enter our website, the following personal data is transferred to Usercentrics:
Your consent(s) or the revocation of your consent(s)
Your IP address, information about your browser, information about your end device
Time of your visit to the website
Geolocation
Furthermore, Usercentrics stores a cookie in your browser in order to be able to allocate the granted consents or their revocation to you. The data collected in this way is stored until you ask us to delete it, delete the Usercentrics cookie yourself, or the purpose for data storage no longer applies. Mandatory statutory retention requirements remain unaffected.
Usercentrics is used to obtain the legally required consents for the use of certain technologies. The legal basis for this is Art. 6(1)(c) GDPR.
Data Processing Agreement
We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that this provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
Server Log Files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
Browser type and browser version
Operating system used
Referrer URL, host name of the accessing computer
Time of the server request
IP address
This data is not combined with other data sources.
The collection of this data is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimisation of its website – server log files must be recorded for this purpose.
Contact Form
If you send us enquiries via the contact form, your details from the enquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the enquiry and in case of follow-up questions. We do not pass on this data without your consent.
The processing of this data is based on Art. 6(1)(b) GDPR if your request is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective handling of enquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this has been requested; consent can be revoked at any time.
The data you enter in the contact form remains with us until you ask us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions – in particular retention periods – remain unaffected.
Enquiry by Email, Telephone or Fax
If you contact us by email, telephone or fax, your enquiry, including all resulting personal data (name, enquiry), will be stored and processed by us for the purpose of dealing with your concern. We do not pass on this data without your consent.
The processing of this data is based on Art. 6(1)(b) GDPR if your request is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective handling of enquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if this has been requested; consent can be revoked at any time.
The data sent by you to us via contact enquiries remains with us until you ask us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g. after your concern has been dealt with). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.
Registration on This Website
You can register on this website to use additional functions on the site. We use the data entered for this purpose only for the purpose of using the respective offer or service for which you have registered. The mandatory details requested during registration must be provided in full. Otherwise, we will decline the registration.
For important changes, such as in the scope of the offering or in the event of technically necessary modifications, we use the email address provided during registration to inform you in this way.
The processing of the data entered during registration takes place for the purpose of implementing the user relationship established by the registration and, if applicable, for initiating further contracts (Art. 6(1)(b) GDPR).
The data collected during registration will be stored by us for as long as you are registered on this website and will then be deleted. Statutory retention periods remain unaffected.
5. Social Media
Functions of the Instagram service are integrated into this website. These functions are offered by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.
When the social media element is active, a direct connection is established between your end device and the Instagram server. Instagram thereby receives information about your visit to this website.
If you are logged into your Instagram account, you can link the contents of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to this website with your user account. We would like to point out that we, as the provider of the pages, have no
knowledge of the content of the transmitted data or its use by Instagram.
The use of this service is based on your consent according to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. The consent can be revoked at any time.
Insofar as personal data is collected on our website and forwarded to Facebook or Instagram using the tool described here, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its transmission to Facebook or Instagram. The subsequent processing by Facebook or Instagram is not part of the joint responsibility. The obligations incumbent upon us jointly have been recorded in an agreement on joint processing. The text of the agreement can be found at: https://www.facebook.com/legal/controller _addendum. According to this agreement, we are responsible for providing the data protection information when using the Facebook or Instagram tool and for the legally secure implementation of the tool on our website in terms of data protection. Facebook is responsible for the data security of Facebook or Instagram products. Data subject rights
(e.g. requests for information) regarding data processed by Facebook or Instagram can be asserted directly with Facebook. If you assert data subject rights with us, we are obliged to forward them to Facebook.
Data transfer to the USA is based on the Standard Contractual Clauses of the EU Commission. Details can be found here:
https://www.facebook.com/legal/EU _data_transfer_addendum, https://privacycenter.instagram.com/policy/ and https://de-de.facebook.com/help/566994660333381 .
For more information, please see Instagram's privacy policy: https://privacycenter.instagram.com/policy/ .
The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards during data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards.
Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452 .
This website uses elements of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Each time a page on this website that contains elements of LinkedIn is accessed, a connection to servers of LinkedIn is established. LinkedIn is informed that you have visited this website with your IP address. If you click the LinkedIn "Recommend" button and are logged into your LinkedIn account, it is possible for LinkedIn to associate your visit to this website with you and your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by LinkedIn.
The use of this service is based on your consent according to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. The consent can be revoked at any time.
Data transfer to the USA is based on the Standard Contractual Clauses of the EU Commission. Details can be found here: https://www.linkedin.com/help/linkedin/answer/a1343190/datenubertragung-aus-der-eu-dem-ewr-und-der-schweiz?lang=de
Further information can be found in LinkedIn's privacy policy at: https://www.linkedin.com/legal/privacy-policy .
The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards during data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards.
Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5448 .
6. Analysis Tools and Advertising
Google Tag Manager
We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Tag Manager is a tool with which we can integrate tracking or statistical tools and other technologies into our website. Google Tag Manager itself does not create user profiles, does not store cookies, and does not carry out independent analyses. It merely serves to manage and deploy the tools integrated via it. However, Google Tag Manager collects your IP address, which may also be transferred to Google's parent company in the United States.
Google Tag Manager is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the quick and straightforward integration and management of various tools on its website. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's terminal equipment (e.g. device fingerprinting) within the meaning of the TDDDG. The consent can be revoked at any time.
The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards during data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780 .
Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyse the behaviour of website visitors. In doing so, the website operator receives various usage data, such as page views, duration of visit, operating systems used, and the origin of the user. This data is assigned to the respective end device of the user. An assignment to a user ID does not take place.
Furthermore, with Google Analytics we can record, among other things, your mouse and scroll movements and clicks. In addition, Google Analytics uses various modelling approaches to supplement the collected datasets and employs machine learning technologies in data analysis.
Google Analytics uses technologies that enable the recognition of the user for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google about your use of this website is usually transferred to a Google server in the USA and stored there.
The use of this service is based on your consent according to Art. 6(1)(a) GDPR and Section 25(1) TDDDG. The consent can be revoked at any time.
Data transfer to the USA is based on the Standard Contractual Clauses of the EU Commission. Details can be found here: https://business.safety.google/adscontrollerterms/sccs/ .
The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards during data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780 .
IP Anonymisation
Google Analytics IP anonymisation is activated. As a result, your IP address is truncated by Google within Member States of the European Union or in other signatory states to the Agreement on the European Economic Area prior to transmission to the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website usage and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other Google data.
Browser Plugin
You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de .
For more information on how Google Analytics handles user data, please see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de .
Data Processing Agreement
We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
7. Newsletter
Newsletter Data
If you would like to receive the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the email address provided and agree to receive the newsletter. Further data is not collected or is collected only on a voluntary basis. For the administration of the newsletter, we use newsletter service providers, which are described below.
Brevo
This website uses Brevo for sending newsletters. The provider is Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany.
Brevo is a service with which, among other things, the dispatch of newsletters can be organised and analysed. The data you enter for the purpose of subscribing to the newsletter is stored on the servers of Sendinblue GmbH in Germany.
Data Analysis by Brevo
With the help of Brevo, it is possible for us to analyse our newsletter campaigns. For example, we can see whether a newsletter message was opened and which links, if any, were clicked. In this way, we can determine, among other things, which links were clicked particularly often.
In addition, we can see whether certain previously defined actions were carried out after opening/clicking (conversion rate). We can, for example, recognise whether you have made a purchase after clicking on the newsletter.
Brevo also enables us to categorise ("cluster") newsletter recipients based on various categories. In doing so, newsletter recipients can be divided, for example, according to age, gender, or place of residence. In this way, the newsletters can be better adapted to the respective target groups.
If you do not want analysis by Brevo, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message. Detailed information on the functions of Brevo can be found at the following link: https://www.brevo.com/de/newsletter-software/ .
Legal Basis
Data processing takes place on the basis of your consent (Art. 6(1)(a) GDPR). You can revoke this consent at any time. The lawfulness of the data processing operations that have already taken place remains unaffected by the revocation.
Storage Duration
The data deposited with us by you for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you cancel the newsletter subscription. Data stored by us for other purposes remains unaffected by this.
After you unsubscribe from the newsletter distribution list, your email address may be stored in a blacklist by us or the newsletter service provider, if this is necessary to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6(1)(f) GDPR). Storage in the blacklist is not limited in time. You may object to the storage if your interests override our legitimate interest.
For further details, please refer to Brevo's privacy policy at: https://www.brevo.com/de/datenschutz-uebersicht/ as well as https://www.brevo.com/de/legal/privacypolicy/ .
Data Processing Agreement
We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that this provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
Newsletter Dispatch to Existing Customers
If you order goods or services from us and enter your email address in the process, this email address may subsequently be used by us to send newsletters, provided we inform you about this in advance. In such a case, only direct advertising for our own similar goods or services will be sent via the newsletter. You can cancel the sending of this newsletter at any time. A corresponding link is provided in every newsletter for this purpose. The legal basis for sending the newsletter in this case is Art. 6(1)(f) GDPR in conjunction with Section 7(3) UWG.
After you unsubscribe from the newsletter distribution list, your email address may be stored by us in a blacklist in order to prevent future mailings to you. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6(1)(f) GDPR). Storage in the blacklist is not limited in time. You may object to the storage if your interests override our legitimate interest.
8. Plugins and Tools
YouTube with Enhanced Data Protection
This website embeds videos from the YouTube website. The operator of the website is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
When you visit one of these pages on this website where YouTube is integrated, a connection to YouTube's servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to associate your surfing behaviour directly with your personal profile. You can prevent this by logging out of your YouTube account.
We use YouTube in enhanced data protection mode. According to YouTube, videos played in enhanced data protection mode are not used to personalise browsing on YouTube. Ads served in enhanced data protection mode are also not personalised. In enhanced data protection mode, no cookies are set. Instead, however, so-called local storage elements are stored in the user's browser, which contain personal data similar to cookies and can be used for recognition. Details on the enhanced data protection mode can be found here:
https://support.google.com/youtube/answer/171780 .
If necessary, further data processing operations may be triggered after activating a YouTube video, over which we have no influence.
YouTube is used in the interest of an appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6(1)(f) GDPR. If a corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information in the user's end device (e.g. device fingerprinting) within the meaning of the TDDDG. The consent can be revoked at any time.
Further information about data protection at YouTube can be found in their privacy policy at: https://policies.google.com/privacy?hl=de .
The company is certified under the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards during data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards.
Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780 .
Google Fonts (Local Hosting)
This page uses so-called Google Fonts provided by Google for the uniform display of fonts. The Google Fonts are installed locally. A connection to Google servers does not take place.
Further information on Google Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de .
9. Further Processing of Data
Processing Customer and Contract Data
We collect, process, and use personal customer and contract data to establish, structure the content of, and amend our contractual relationships. We only collect, process, and use personal data regarding the use of this website (usage data) to the extent necessary to enable the user to use the service or for billing purposes. The legal basis for this is Art. 6(1)(b) GDPR.
The collected customer data will be deleted after completion of the order or termination of the business relationship and expiry of any existing statutory retention periods. Statutory retention periods remain unaffected.
Data Transmission upon Conclusion of Contract for Services and Digital Content
We transmit personal data to third parties only if this is necessary within the framework of contract processing, for example to the credit institution commissioned with the processing of payments.
Further transmission of data does not take place or only takes place if you have expressly agreed to the transmission. Your data will not be passed on to third parties without express consent, for example for advertising purposes.
The basis for data processing is Art. 6(1)(b) GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures.