Support climate projects

The claim
disappears.
Your reason to
take action remains.

The claim
disappears.
Your reason to
take action remains.

The claim
disappears.
Your reason to
take action remains.

A climate contribution does not have to be a product promise. It can show what your company wants to make possible beyond its own value chain.

A climate contribution does not have to be a product promise. It can show what your company wants to make possible beyond its own value chain.

A climate contribution does not have to be a product promise. It can show what your company wants to make possible beyond its own value chain.

A group walks together through the densely vegetated natural forest of PROJECT TOGO.

What remains

What remains

The question is not what you are still allowed to say.

The question is not what you are still allowed to say.

The stronger question is: Why do you want to support this project?

The stronger question is: Why do you want to support this project?

A woman fills a large bowl with clean water at a water point in PROJECT TOGO.

Water Access · PROJECT TOGO

The work on site continues

A law changes communication. Not the need.

A law changes communication. Not the need.

Forests must be protected and developed. People need access to water, education, and reliable income opportunities. Renewable energies, more efficient technologies, and resilient ecosystems require funding.

These tasks do not lose their importance just because an advertising promise disappears. What changes is the classification: a company does not support a project to give a product neutral climate status. It supports a project because it wants to enable something concrete there.

A company does not need a neutrality claim to have a good reason.

A company does not need a neutrality claim to have a good reason.

Forest & Biodiversity

Water & Health

Education & Value Creation

Two tasks

Two tasks. No either-or.

Two tasks. No either-or.

01

Reduce within the company

Reduce within the company

CCF and PCF make emissions within defined system boundaries visible. This results in targets, priorities and measures for your own reduction efforts.

02

Furthermore, they support

Furthermore, they support

With a voluntary climate contribution, a company supports selected projects outside of its own value chain. The contribution is documented separately from the carbon footprint.

Project support is no substitute for reduction. It does not make reduction superfluous.

Project support is no substitute for reduction. It does not make reduction superfluous.

EmpCo and Climate Communication

Not the support. But its context.

As of 27 September 2026, product-related claims in a B2C context that are based on the offsetting of greenhouse gas emissions and ascribe a neutral, reduced or positive climate impact to a product will be prohibited.

As of 27 September 2026, product-related claims in a B2C context that are based on the offsetting of greenhouse gas emissions and ascribe a neutral, reduced or positive climate impact to a product will be prohibited.

The reason: an emission reduction outside the value chain changes neither the manufacture of a product nor its product carbon footprint. However, companies may continue to provide specific information about investments in environmental initiatives – including carbon credit projects.

No more

Make an external project a product property.

Make an external project a product property.

"Our product is climate-neutral through offsetting."

“The emissions of this product have been offset.”

“The climate contribution reduces the PCF.”

Further options available

State specifically what the support enables.

State specifically what the support enables.

State project, measure and region

Document period and contribution

make available evidence accessible

The information is for general guidance and does not replace a legal review of the specific communication.

A new perspective on project support

Not every commitment needs a CO₂ certificate.

In the classic compensation model, the focus was on the tonne of CO₂e: certified emission reductions were acquired and mathematically offset against one's own emissions. This often gave rise to the claim of being 'climate neutral'.

If no compensation or neutrality is claimed, the support can follow a different logic. In this case, a tradeable CO₂e unit does not necessarily have to be the focus. Instead, a company can directly finance a specifically described ecological or social measure.

The label is not what matters. What matters is what you make possible – and what you can prove.

The label is not what matters. What matters is what you make possible – and what you can prove.

With certificates or directly

Two paths. One shared ambition: to remain comprehensible.

Verified entity

1 t CO₂e

Default · Tab · Decommissioning

Way 1

Certificate-based project support

Certificate-based project support

The company supports a climate protection project for which verified emission reduction units are available.

Project, region and standard

Project number and year

Type and quantity of units

Register entry and decommissioning

The units are not deducted from the CCF or PCF and do not establish a neutral climate status.

Students discuss together during an educational event in Togo.

Way 2

Direct project support

Direct project support

The company finances a concretely described ecological, social or combined measure. For this, no CO₂ certificates need to be purchased or retired.

Project and concrete measure

Region and period

Amount and purpose of the support

Reports, images and further evidence

A specific CO₂e reduction will not be reported without a robust methodology of our own.

The post

The amount follows the project. Not a promise of neutrality.

The amount follows the project. Not a promise of neutrality.

The amount follows the project. Not a promise of neutrality.

A voluntary climate contribution does not necessarily have to be derived from a CCF or PCF. A fixed annual budget, a multi-year project partnership, or the financing of a specific measure are also possible.

A separately determined CO₂e value can also serve as a mathematical guide. It remains a purely theoretical calculation. It does not imply that a corresponding amount of emissions is reduced, compensated for or assigned to a product.

The footprint remains the footprint. The climate contribution describes support.

The footprint remains the footprint. The climate contribution describes support.

Comprehensible instead of neutral

Say what you do. And show what it is based on.

The Corporate Engagement Record captures the key details. The information is made digitally accessible via a tracking or network ID.

supported project and type of support

Region, period and date of documentation

Project standard and units or direct measurement

clear separation of product, CCF and PCF

The documentation is not a certification, an award, or a statement on the environmental quality of a product or company.

Example of a comprehensive digital overview for voluntary project engagement.

Zoom in

Proceed

Don't just decide how you support. Decide what for.

A group walks through the natural forest of PROJECT TOGO.

Direct and long-term

PROJECT TOGO

Natural forest, biodiversity, water, education, and local value creation.

A group walks through the natural forest of PROJECT TOGO.

Direct and long-term

PROJECT TOGO

Natural forest, biodiversity, water, education, and local value creation.

Certificate-based

Current project portfolio

Current project portfolio

Selected projects with documented standard, registry, and CO₂e units.

Understand your own emissions first?

FAQs

Briefly explained.

Are companies allowed to continue supporting climate projects?

Yes. The EmpCo does not ban project support. In a B2C context, it prohibits certain product-related claims if they are based on offsetting and convey a changed climate impact of the product.

Does a supported project have to be certified?

No. Certificates make sense when verified CO₂e units need to be documented. With direct support, the focus can instead be on the measure, the time period, the use of funds, and the available evidence.

Does a climate contribution change the CCF or PCF?

No. Project support is off-balance sheet and is neither deducted nor offset. The reported footprint remains unchanged.

How can a company talk about this?

It is best to be specific: Which project is being supported? Which measure is being funded? Where, when and in what amount? What evidence is available? Statements regarding neutrality, offsetting and product-related reduction should be avoided.

The next step

What would you like to make possible?

What would you like to make possible?

What would you like to make possible?

We will clarify with you which project suits your company, what form of support is appropriate, and how your commitment can be verifiably documented.

We will clarify with you which project suits your company, what form of support is appropriate, and how your commitment can be verifiably documented.