CLIMATE COMMUNICATION & GREEN CLAIMS
Anyone who changes something should be able to talk about it.
We ensure that your communication does not sound bigger than your actions – and your actions do not remain smaller than they are.
We verify claims and websites, write sustainability reports, and connect your communication with the data that supports it.
WHY THIS IS IMPORTANT
The rules are becoming stricter. Even so, silence is not a strategy.
Companies measure emissions, change processes, set targets, and support projects. This work must remain visible.
With EmpCo, the requirements for climate and environmental claims are increasing. The better response to this is not to say nothing at all anymore. It is to show exactly what has been done, what a claim is based on, and where its limits lie.
"Gives you wings" is understood by everyone as advertising. "Climate-friendly" sounds like a finding. And findings require evidence.
EMPCO and UWG
Green words need solid ground.
It is not only crucial whether a sentence is correct in itself. The context, data basis, and overall impression must also fit together.
01
The statement
What does it refer to: a product, packaging, the company, or an individual measure?
02
The basis
Which data, time periods, system boundaries, methods and evidence support the statement?
03
The impression
What do the text, images, colours, symbols, marks, and complementary information convey together?
The EmpCo Directive was implemented into German law via the UWG (Act Against Unfair Competition). The new requirements are to be applied from 27 September 2026. This page provides general guidance and does not replace a legal assessment of individual cases.
OUR PRINCIPLE
Stop claiming. Start showing.
Good climate communication doesn't make a bigger story out of the facts. It makes the facts understandable.
What was measured?
What has already been changed?
What should be changed next?
What is additionally supported?
What has not yet been achieved?
The CO₂ footprint, proven reduction and voluntary climate contribution remain clearly separated from one another.
WHAT WE DO FOR YOU
From a single sentence to the whole story.
We combine expertise, data and language. The starting point can be a single claim – or your entire communication.
CLAIMS & CAMPAIGNS
Verify and substantiate statements
We review climate and environmental claims on websites, packaging, presentations, offers and in campaigns.
Prioritise critical statements
Clarify earnings and statements
Formulate concrete alternatives
WEBSITE CHECK
Also check the overall impression
We do not only look at individual words, but also images, symbols, logos, footnotes and linked information.
Capture pages and statements
Find contradictions and gaps
Edit text directly
REPORTING & VSME
We structure existing ESG data, develop the editorial line and write easy-to-understand reports.
VSME-orientated reports
Classify measures and objectives
Name gaps and limits
CO₂ DATA BASIS
Connecting statements with numbers
We translate CCF, PCF and other sustainability data into clear and comprehensible communication.
Reference year and data status
System boundaries and methodology
Assumptions and data gaps
THE WEBSITE CHECK
A website says more than its text.
A single sentence can be correct – and yet the entire page can still create a broader impression. That is why we review your communication in context.
Texts & Claims
Images & Colours
Labels & Symbols
Footnotes & Links
CO₂ data & proof
Overall impression
A leaf icon is pretty. A source citation, unfortunately, is not.
SUSTAINABILITY REPORTS
A report should not hide anything. But neither should it blow things out of proportion.
A good sustainability report does not simply collect as many statements as possible. It shows what is relevant for your company, what data is available, what is already happening and where there is still work ahead of you.
We provide support from structuring and data classification through to editorial preparation – for both compact VSME-oriented reports and customised sustainability communication.
OUR APPROACH
First understand. Then prove. Then formulate.
01
Record communication
We look at statements, pages, reports and communication tools in context.
02
Check basis
We clarify which data and evidence are available and what they refer to.
03
Revise texts
We concretise, structure and develop clear alternative formulations.
04
Document result
You will receive a comprehensible basis for communication and internal approvals.
WHAT YOU HAVE AFTERWARDS
No ban list. Just communication you can work with.
Clear wording
for website, report, campaign and sales
An organised document structure
with data, references, boundaries and open points
Concrete revisions
instead of a collection of red flags
A common understanding
for marketing, sustainability and management
Your marketing can keep its language. The data is just finally getting its permanent place in it.
FOR AN INITIAL ASSESSMENT
A single sentence? Start small.
The digital EmpCo-Check from our partner Long Story Short can check individual statements for potential risks and unclear terms in a structured way. It provides initial guidance – not a final legal assessment.
FREQUENTLY ASKED QUESTIONS
What businesses want to know now.
The short answer is usually: it depends on the specific statement and its overall impression. Here is a more detailed look.
Does EmpCo also affect B2B companies?
The new EmpCo requirements apply to commercial communications directed at consumers. This becomes particularly relevant for B2B companies when statements appear publicly on websites, products, packaging or in other consumer-facing media. Purely internal corporate communications or communications exclusively relating to B2B are to be considered separately.
Are terms such as 'sustainable' or 'environmentally friendly' completely banned?
Not every environmental term is automatically banned. However, general environmental claims will be significantly more restricted. What matters is the specific wording, the evidence available, and the overall impression created by the presentation.
Does every piece of climate or CO₂ information have to be certified?
There is no general certification requirement for factual, specific CO₂ information. Private sustainability labels are subject to their own requirements. Even without a label, information must be true, clearly defined, verifiably documented, and not misleading in its overall impression.
Is the natureOffice check a legal consultation?
We examine the technical basis, the communicative context and typical risks. Where an individual legal assessment makes sense, we identify the need for examination. We do not make a blanket promise of legal approval.
Can you revise an existing sustainability report?
Yes. We can review the structure, statements, data references and comprehensibility, add missing classifications, and edit the report. On request, we can also support the creation from scratch.
THE NEXT STEP
You do not need to sound greener. Just clearer.
Together, we will look at what you are already communicating, what foundations are in place, and where small changes can make a big difference.