
ecozoom for promotional products
You know the price and delivery time. Do you also know the CO₂?
Ballpoint pen, drinking bottle, textile or premium set: a promotional item is the result of material, supply chain, production, packaging and transport. ecozoom turns this into traceable CO₂ data.
For individual items, product groups, and your entire range.


Why this path is important
A promotional item is never just an item.
A product can consist of several materials, be manufactured, finished, and packaged by different suppliers, and transported via multiple stages. The challenge is therefore not to find a number somewhere. Rather, it is to bring the right information together in such a way that it becomes a reliable answer.
That is exactly what ecozoom is for.
01
How much CO₂ is in this item?
02
What data can we provide for a product group?
03
How do we keep track of many suppliers and materials?
04
How do we securely share CO₂ data with our customers?
From the item to the product range
You do not need to be able to do everything first.
They begin where a specific question arises. The first PCF becomes the foundation for the next item – and individual calculations can turn into a resilient product range structure.
01 · SINGLE ITEM
The concrete answer.
A ballpoint pen, a bag, a T-shirt, a water bottle, or a premium set: the PCF remains clearly linked to the respective item and its reference quantity.
02 · PRODUCT GROUP
Recognising connections.
Writing instruments, bags, drinkware or textiles: similar items are analysed structurally and their differences are clearly categorised.
03 · PRODUCT RANGE
An overview that grows with you.
Items, materials, suppliers and data sources are managed in a common structure – instead of starting from scratch every time.
Two clearly separated pieces of information
Facts for the article. Attitude beyond that.
A CO₂ footprint describes a promotional product. A voluntary climate contribution describes an additional decision by the company. Both can make sense. Both are not the same.
01 · THE PROMOTIONAL ITEM
The PCF for the specific product
Material, weight, country of production, packaging, finishing, and transport: a Product Carbon Footprint is created based on the data of a defined promotional item. Reference value, system boundary, data status, and methodology are documented in a comprehensible manner.
You will receive: Product PCF + Keyfactsheet
02 · BEYOND THAT
Voluntary Project Engagement
If your customer also wishes to support a project, this commitment will be commissioned and verified separately. CO₂ data and voluntary climate contributions will remain clearly separated.
Important: It does not change the PCF.
After the calculation
What should your customer do with the product PCF?
The calculation is the basis. After that, you and your customer decide which documents and what additional commitment fit the specific item.
Product PCF is available
Product-related
Ballpoint pen
Material & Weight
Country of origin
Packaging
Finishing
Transport
01
CO₂ data info pack
Understanding, documenting and securely passing on values.
Included
Key factsheet on the article
Result, reference value, system boundary, data status and methodology in clear product information.
For the handover
Classification and Text Modules
Help with data sheets, customer enquiries, offers, and concrete publication.
Document · Understand · Hand over. No registration plate, no QR code, no public tracking.
+
Voluntary climate contribution package
Make additional engagement visible and traceable.
Proof
Project & Contribution Record
Project selection, contribution amount and project-related proof of voluntary commitment.
On the article
CO₂ label with QR code
Item-related note with direct access to the associated information.
Public
Tracking pages
CO₂ data for the article and project support each remain traceable in their own right.
Communication
Communication set
Text blocks for website, product page, offer or report – with a clear separation of statements.
Prove · Make visible · Explain. The voluntary climate contribution does not change the calculated PCF.
Voluntary instead of mandatory. The data package provides the basis. The climate contribution complements a voluntary, separately documented commitment – without offsetting against the CO₂ result.
CO₂ data info pack only
Voluntary climate contribution only
Both packages together

The data is usually already there. It just needs to come together.
ecozoom makes available data usable and transparently documents what is already resilient – and what can be further developed.
01
Material and weight
Components, quantities and material mix of the item – as specific as the data situation allows.
02
Country of manufacture and supplier
Where is it manufactured, which partners are involved, and what information is already available?
03
Packaging and finishing
Additional components, finishing steps or assembly are assigned to the correct article.
+
Transport and Shipping
Upstream chains, transport, and delivery routes are considered along the agreed system boundary.
For communication
Your customers do not need a claim. They need an answer.
A CO₂ value becomes helpful when it is clear what it describes – and what it does not.
To the article
"A CO₂ footprint has been determined for the promotional item [product name]. The calculation refers to [reference unit] and the defined system boundary. Data status, methodology and further details are documented in the key fact sheet."
For additional project support
"A carbon footprint has been calculated for the promotional item [Produktname]. In addition, we voluntarily support [Projektname]. CO₂ data and project commitment are reported separately."
CO₂ labels in different formats
For promotional items, digital notices, and QR-based information.




DO NOT USE
Do not use: "climate neutral", "compensated", "offset" or "climate friendly" if the statement is based on a voluntary commitment outside the value chain.
Why the path is clearer today
We do not turn your CO₂ data into a seal of approval.
We show what lies behind it.
Information instead of awards
The CO₂ label indicates available information. It is not a sustainability seal and does not rate the promotional item.
Engagement without billing
Project involvement can enable a great deal. However, it does not change the calculated emissions of a promotional item and is therefore reported separately.
Publication with a clear reference
The article, reference value, text and medium used must all match. We therefore accompany the handover process up to the actual release.

Can we start with a single article?
Yes. A single article is a good starting point, especially if there is already a specific customer enquiry or tender.
Can product groups or assortments also be calculated?
Yes. Product groups and reference products can be useful if the link to the individual articles is documented clearly and transparently.
Must all supplier data be fully available?
No. Available data is used; assumptions and data gaps are documented in a traceable manner. This makes it clear which information can be improved next.
Does a voluntary climate contribution make an item climate-neutral?
No. The climate contribution does not change the PCF. Therefore, product data and voluntary engagement are documented and communicated separately.
The right start
